Revered producer raises the bar with new line of kit.
Though it could be related to producing top-of-the-line squat racks and a few of the business’s greatest barbells, Eleiko isn’t resting on its laurels. On Monday, Nov. 6, 2023, one of many longest-running power tools firms introduced it’s formally including a brand new product sort to its well-established lineup: customized cable exercise stations.
“The enlargement into cables is a pure development for Eleiko,” CEO Erik Blomberg stated in a Nov. 6 press launch. “From our roots in lifting and free weights to purposeful cable coaching, we purpose to empower people to enhance their efficiency in sports activities and life with meticulously engineered, precision-crafted power tools.”
Since breaking into the power coaching house in 1957, Eleiko has turn into rather more than a barbell producer. With a variety of health tools that features bumper plates, platforms, weight benches, dumbbells, and kettlebells, in addition to lifting gear like belts, straps, and knee sleeves, the Swedish-based firm instructions widespread respect for producing high-quality merchandise.
“Energy is prime to general well being and wellbeing, and we purpose to assist create premium power coaching experiences and encourage extra folks to coach,” Blomberg stated.
Now, lifters worldwide can add to their residence gymnasium arsenal by designing a customized cable machine station suited to their wants. Clients and shoppers don’t have to fret about placing collectively a system alone, both. Not solely does Eleiko provide a collection of pre-built stations, however it additionally offers direct design help through an unique session name with one among its representatives.
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For many who don’t need to go the customized route, the pre-build choices embody:
- Free-standing
- Wall-mounted
- Multi-function
That includes knurled handles for optimum grip, Eleiko cable methods function metal frames, aluminum pulleys, and absolutely protected weight stacks that decrease potential damage. Designed with athletes and coaches in thoughts, the one-to-one weight ratio on the stack permits lifters to see the precise resistance utilized by the cable — a particular plus from a lifter’s perspective. No lubrication is required for shaft upkeep.
Whether or not seeking to improve your present cable machine or able to develop your house gymnasium setup solely, Eleiko’s newest innovation can assist take exercises to the subsequent degree. Whereas free weights provide distinctive advantages — corresponding to serving to construct coordination and energy — cable stations permit for fixed pressure on the muscle groups and the capability to modify between workout routines extra effectively.
Given Eleiko’s status for manufacturing elite gymnasium tools, there ought to be loads of optimism surrounding its latest launch. From decrease chest flyes to seated rows, cable-based exercises equipped by a model backed by practically seven a long time of design and manufacturing expertise are doable.
Featured Picture: Eleiko Sport / YouTube
